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September 05 - 2023

Freightliner Trois-Rivières becomes GLOBOCAM TROIS-RIVIÈRES



For immediate distribution


Freightliner Trois-Rivières joins the GLOBOCAM team!



Trois-Rivières, September 5, 2023 —GLOBOCAM, Quebec’s largest network of heavy truck dealerships, is proud to announce the acquisition of Freightliner Trois-Rivières. The synergies from partnering with this long-time family business, which specializes in the sale and repair of heavy Freightliner branded trucks, will enable GLOBOCAM to expand the quality of services it delivers throughout the province.


“We are thrill to continue our growth through the acquisition of Freightliner Trois-Rivières, a company that has been firmly rooted in its community for more than 50 years and is focused on customer service. The integration of this strategic point of service halfway between our Quebec and Montreal dealerships, will enable us to further improve service efficiency throughout Quebec and to better serve our customers, no matter where they are,” says Maxime Boyer, GLOBOCAM’s president.


“GLOBOCAM’s human values, coupled with its desire to be an employer of choice and its focus on customer satisfaction and quality of service are in line with our corporate culture. We are happy to know that they will pursue our mission and continue to grow the brand,” said Marc Bellemare, Freightliner Trois-Rivières’s CEO and co-owner, and Annie Deshaies, its vice-president of operations who is also a co-owner. 


Anchored in the Mauricie region

Freightliner Trois-Rivières, which began operating under the LJ Deshaies brand in 1967 in Cap- de-la-Madeleine, first specialized in the repair of a wide variety of transmissions, transmission shafts and differentials.


If 1972, the facility became a franchisee of White Truck, a recognized heavy-duty truck brand. The family business then experienced great success, in part due to the unparalleled level of customer service that it delivered, which set it apart from the competition. In the 1980s, the company became Camion Freightliner Trois-Rivières and acquired 245,000 square feet of land at the corner of highways 40 and 55, a strategic location where the dealership still stands today.


In 2008, at the age of 74, Mr. Deshaies handed over the reins of his business to his daughter, Annie, and his son-in-law Marc Bellemare, both of whom remained involved in the organization, in part to help further enshrine the values that made Freightliner Trois-Rivières so successful for the past five decades.


Continued sustained growth

GLOBOCAM, which made acquisitions in Quebec and Lévis in 2016, Beauce in 2021, Estrie in 2022 and Trois-Rivières in 2023, has more than nine locations in Quebec and continues to progress towards its objective of delivering 2,500 trucks/year by 2025. Company officials are always on the lookout for business opportunities to expand service offerings and to better serve customers.



GLOBOCAM, which was founded in the Montreal borough of Saint-Laurent in 1994, Is now Quebec’s largest network of heavy truck dealerships. With a team of more than 550 people in nine primary locations, the family business sells a broad line of new Freightliner and Western Star trucks, as well as used trucks of all brands, and provides complete repairs and maintenance services related to these vehicles. It also operates a financing arm and a large parts department.


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Laurie Gagné-Sansfaçon| 

C. 418.933.7143

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